Haarley Hair Cosmetics – Product World with Craft CMS

HAARLEY Haarkosmetikvertrieb from Dietlikon ZH has been supplying hairdressing salons exclusively since 1995 – with care, styling and colour products that are deliberately not available in retail or online. The family business was founded by master hairdresser Domenico Beltrame, one of the first to bring ammonia-free hair colours to Switzerland; today his family continues the distribution in his spirit. The range comprises six brand lines – from ECOCERT-certified organic cosmetics and vegan scalp care to a professional bleaching system.

A range of this depth needs clear structure online – especially because the website is deliberately not a shop but the showcase for personal direct sales. We built the site with Craft CMS: the product world is organised into the three areas of hair styling, hair colour and hair care, within which the catalogue can be filtered by brand lines such as Colormix, My Veg or Opificio Emiliano with a single click.

Every product is modelled as a structured entry – with image, description and brand assignment – so the HAARLEY team records and maintains new products itself. In addition, a news section covers events and the course dates of the in-house training academy: hairdressers find continuing education dates and product news in one place.

Visually, the website picks up the brand's striking magenta-to-violet gradient: a colour-intensive sidebar with icon navigation and contact details accompanies the visitor, while the content area deliberately stays bright and calm, letting the product photography shine.

The result is a digital calling card that conveys HAARLEY's philosophy: exclusivity for the hairdressing craft – clearly presented, easy to maintain and ready for a growing range.