Marketing & Digital Communication
From Google Ads to social media and content marketing to poster campaigns: We develop marketing strategies that turn your budget into measurable business success. Data-driven, AI-powered, and with the Swiss quality standard your customers expect.
More Than Clicks: Marketing That Measurably Increases Your Business Success
The Swiss market demands marketing that thinks beyond individual channels. Your customers move between Google search, social media, email, and physical touchpoints like posters and flyers. Those who only serve one channel lose the others.
As your marketing partner at Sidora AG, you receive not isolated individual measures but an integrated crossmedia strategy: We connect digital performance (Google Ads, SEO, social media) with traditional advertising (posters, print) and measure everything in a single ROI dashboard. Every franc of your budget is deployed where it generates the highest return.
Whether you are an SME with a limited budget or an enterprise with complex campaigns: Our packages are transparent, modular, and tailored to the Swiss market.
Google Ads & Performance Marketing: Data-Driven Success for Your Business
Google Ads is the fastest way to qualified leads – when campaigns are professionally managed. In Switzerland, cost-per-click ranges from CHF 0.40 to CHF 30+ depending on the industry. Without expertise, you burn budget. With our AI-powered optimization, you achieve up to 22% higher ROI than with traditional methods.
What We Deliver
Our Google Ads Packages
Starter
For SMEs with local focus. Ideal entry into paid search advertising.
- Campaign setup (Search Ads)
- Up to 3 campaigns / 50 keywords
- Monthly optimization & bid adjustments
- Conversion tracking setup
- Monthly performance report
Ad spend not included (recommended: from CHF 1,000/month)
Professional
For growing companies with a multichannel approach. More channels, deeper optimization.
- Everything in Starter
- Up to 8 campaigns (Search, Display, YouTube)
- Performance Max & Shopping Ads
- Smart Bidding & predictive analytics
- Landing page recommendations
- A/B testing of ads
- Bi-weekly optimization cycles
- Personal account manager
Ad spend recommended: from CHF 3,000/month
Enterprise
For companies with high transaction volumes and complex campaign structures.
- Everything in Professional
- Unlimited campaigns & channels
- Value-based bidding with CLV import
- Microsoft Ads in parallel
- Server-side tracking & enhanced conversions
- Competitor monitoring & market analysis
- Weekly strategy calls
- Real-time ROI dashboard
Ad spend recommended: from CHF 10,000/month
More Leads, Less Waste – with Google Ads That Perform
Let us analyze your current campaign or develop a new strategy.
Social Media Marketing: Authenticity That Converts
Social media in Switzerland has long been more than just a branding channel – it is an essential acquisition tool. 60% of Swiss millennials follow influencers, and user-generated content (UGC) outperforms polished brand advertising in credibility and engagement. We combine organic reach with paid social for maximum impact.
What We Deliver
Our Social Media Marketing Packages
Starter
Professional paid social campaigns for SMEs. Quickly visible, precisely targeted.
- Strategic channel selection & setup
- 1 platform (e.g., LinkedIn or Instagram)
- Monthly campaign planning & execution
- Audience targeting & retargeting
- Monthly performance reporting
Ad spend not included (recommended: from CHF 500/month)
Professional
Multi-platform strategy with paid & organic for growing brands.
- Everything in Starter
- Up to 3 platforms
- Organic strategy + paid social combined
- UGC campaigns & influencer coordination
- Community management (comments, DMs)
- A/B testing of creatives
- Bi-weekly strategy alignment
Enterprise
Full-service social media for brands with high communication volume and multiple language regions.
- Everything in Professional
- All relevant platforms
- Brand governance across language regions (DE, FR, IT)
- Social commerce integration
- Crisis PR & escalation management
- Real-time monitoring & sentiment analysis
- Monthly strategy workshops
Social Media Content Management: Consistent Presence Without Internal Effort
Your company doesn't need another campaign – it needs a reliable, consistent presence on social media. We handle content creation, planning, and publication of your posts so your channels are regularly filled with high-quality content. You focus on your core business.
What We Deliver
Our Content Management Packages
Basic
The foundation for a professional social media presence. Ideal for small businesses.
- 1 platform (e.g., Instagram or LinkedIn)
- 4 posts per month (text + graphics)
- Content calendar & approval process
- Hashtag optimization
- Monthly performance report
Standard
Regular, high-quality content on multiple platforms. For SMEs with growth ambitions.
- Up to 2 platforms
- 8 posts per month (text, graphics, stories/reels)
- Content calendar & approval process
- Community management (comments & DMs)
- Monthly performance report
- 1 short video/reel per month
Premium
Full-service content management for companies that use social media as a strategic channel.
- Up to 4 platforms
- 12+ posts per month (all formats)
- Content strategy with topic planning
- Community management incl. escalation
- Storytelling & campaign content
- UGC coordination & employee content
- Detailed monthly reporting
- Quarterly strategy session
Your Social Media Channels Deserve Regular High-Quality Content
We take over the management – you keep control.
Traditional Advertising & Crossmedia: The Bridge Between Print and Digital
Switzerland has one of the best out-of-home infrastructures in Europe. Posters at train stations and bus stops reach millions of commuters daily. But the real power lies in the connection: Posters as attention-grabbers, QR codes for the digital transition, retargeting for conversion. We develop integrated crossmedia campaigns that deliver measurable results.
What We Deliver
Our Crossmedia Packages
Local Campaign
Local visibility for SMEs: Poster + digital in your region.
- Campaign concept & design
- Poster design (1 subject) + print data
- Booking of 10–20 poster surfaces (regional)
- Landing page with QR code tracking
- Accompanying social media ads (1 platform)
- Campaign reporting
Project campaign. Poster surface booking & printing costs excl.
Regional Campaign
Regional crossmedia campaign for mid-sized companies.
- Everything in Local Campaign
- 2–3 poster designs (subject variants)
- 30–60 poster surfaces (Zurich economic area or similar)
- Flyer design + print data
- Multi-channel social ads (2 platforms)
- Retargeting of poster visitors
- Detailed print-to-web reporting
Project campaign. Poster surface booking & printing costs excl.
National Campaign
National crossmedia campaign for enterprise clients.
- Everything in Regional Campaign
- National poster presence (rail, bus, city light)
- Multilingual (DE, FR, IT)
- Full-funnel strategy: Awareness > Engagement > Conversion
- Personalized landing pages per region
- Integrated ROI dashboard (offline + online)
- Personal campaign support
Project campaign. Poster surface booking & printing costs excl.
Content Marketing & SEO: Visibility That Grows Sustainably
Content marketing is not a sprint – it is the marathon that delivers the most cost-effective leads long-term. We create content that is recognized as a trusted source by both Google and AI search engines (ChatGPT, Perplexity, Gemini). Structured data, E-E-A-T signals, and GEO optimization are our standard.
What We Deliver
Our Content & SEO Packages
Starter
SEO foundation and regular content for organic growth.
- SEO audit & keyword strategy (one-time)
- 2 blog articles per month (SEO-optimized)
- On-page optimization (meta, structure, internal links)
- Monthly SEO report (rankings, traffic)
- Schema.org markup implementation
Professional
Comprehensive content strategy with SEO, GEO, and email marketing.
- Everything in Starter
- 4 blog articles per month
- 1 whitepaper / deep-dive per quarter
- GEO optimization (FAQ schemas, E-E-A-T)
- Email newsletter (monthly)
- Technical SEO (Core Web Vitals, speed)
- Competitor monitoring
Enterprise
Full-service content & SEO for companies aiming for market leadership.
- Everything in Professional
- 8+ content pieces per month (blog, video, infographic)
- Thought leadership program (guest articles, PR)
- Marketing automation (HubSpot, Mailchimp)
- LLMO audit: How is your brand perceived by AI?
- Quarterly strategy workshop
- Dedicated content manager
Visibility That Does Not Depend on Ad Budget
Let us develop a content strategy that generates leads sustainably.
How Crossmedia Marketing Works at Sidora AG
Awareness – Large-Scale Visibility
Poster campaign in your target regions. City lights, rail, bus – wherever your target audience passes daily. Additionally: Social media ads for digital reach.
Engagement – From Poster to Digital
QR code on the poster leads to a personalized landing page: Whitepaper, competition, or product demo. The physical contact becomes a digital lead.
Retargeting – Precision Follow-Up
Landing page visitors are retargeted via social media (LinkedIn, Instagram) and Google Ads – with specific UGC videos or product ads.
Conversion – Measurable Results
When the user searches for your brand, an optimized Google Ads campaign leads directly to the contact request or purchase. Everything measurable in an integrated ROI dashboard.
Why Sidora AG Is Your Marketing Partner in Switzerland
Crossmedia Instead of Single Channel
We don't think in silos. Google Ads, social media, content, and posters are planned and measured as an integrated system. Each channel amplifies the others.
AI-Powered Efficiency
Smart Bidding, predictive analytics, AI-generated ad copy, and automated campaign optimization. We use AI as an efficiency lever – for better results at the same budget.
Transparent Prices, Measurable ROI
No hidden costs, no black box. You see in real time which channel delivers which return. Our ROI dashboards integrate online and offline data.
Swiss Market Expertise
We know the language regions, click prices, commuter flows, and cultural nuances. Marketing in Switzerland is not simply "DACH minus Germany" – it is its own market.
From Strategy to Execution
We don't just deliver the strategy – we execute it: Ads, creatives, landing pages, posters, content. Everything from a single source, everything coordinated.
Marketing That Understands Your Industry — Not Just Your Keywords
Effective marketing starts with industry understanding. We analyse your target audiences, their search behaviour and decision-making processes — industry-specific. Only when we understand your business do we develop the strategy. This is how campaigns are created that generate not just clicks, but qualified enquiries and real revenue.
Financial Services & Insurance
Trust-building content marketing for trustees and financial advisors. Compliance-compliant advertising guidelines, LinkedIn strategies and lead generation in regulated environments.
Healthcare & Medical Technology
Ethical healthcare marketing for clinics and practices. Patient acquisition through local SEO, Google Business Profile and trust-building content — GDPR-compliant.
Industry, Trade & B2B
B2B marketing for Swiss industrial companies. Trade show support, technical content strategies, LinkedIn Ads and account-based marketing for long decision cycles.
Hospitality & Tourism
Local marketing for restaurants and hotels. Google Maps optimisation, social media strategies, review management and seasonal campaign planning.
Public Sector & Education
Citizen communication and location marketing for municipalities and cantons. Information campaigns, event promotion and accessible digital communication.
Marketing That Is Measured by Results
Let us take your marketing strategy to the next level together.
Frequently Asked Questions About Our Marketing Services
Costs vary depending on channel and scope. Google Ads management starts at CHF 990/month, social media marketing from CHF 1,290/month, content management from CHF 690/month, and crossmedia campaigns from CHF 3,500 per project. For SMEs, we recommend a total budget of CHF 2,000 to 5,000/month; for mid-sized companies, CHF 5,000 to 20,000/month. All our prices are transparent and exclusive of media costs (ad spend).
Google recommends a media budget of CHF 300 to 600/month for smaller businesses. For statistically reliable results, we recommend at least CHF 1,000/month. In competitive industries like finance, insurance, or real estate, you should plan for CHF 3,000+. Our agency fee for campaign management is additional.
Social media marketing encompasses the strategic planning and placement of paid campaigns (paid social), influencer partnerships, and community building. Content management focuses on the regular creation and publication of organic posts. Both can be combined – and should be, for maximum impact.
Absolutely – especially in Switzerland. Posters create physical presence and trust that digital channels alone cannot deliver. The key lies in the connection: Poster for attention, QR code for digital transition, retargeting for conversion. Studies show that the combination of print and online significantly increases overall effectiveness.
GEO is the optimization of your content for AI search engines like ChatGPT, Perplexity, or Google Gemini. In addition to traditional SEO, we implement FAQ schemas, structured data, and E-E-A-T signals so that AI models cite your brand as a trusted source. This will become a decisive competitive advantage in 2026.
Google Ads: First leads within 1–2 weeks, optimization in 2–4 months. Social media ads: First results in 2–4 weeks. Content marketing / SEO: 3–6 months for sustainable rankings. Crossmedia campaigns: Immediate visibility (poster), digital conversion from week 2–3.
Yes. Each package is modularly bookable. However, we recommend a combination for maximum impact – that's why we offer crossmedia bundles with a price advantage. In a free initial consultation, we find the optimal mix for your budget.
Yes. Our content management package starts at CHF 690/month, Google Ads at CHF 990/month. For starters, we recommend beginning with one channel and expanding upon proven ROI. Transparency is important to us: We tell you honestly whether your budget is sufficient for the desired goals.
Ready for Marketing That Pays Off?
Contact us for a free initial consultation – we find the marketing mix that fits your budget and goals.