Digital Consulting: AI Strategy, CMS Selection & Technology Decisions — Informed, Not Impulsive
Technology decisions are business decisions. Choosing the wrong CMS costs not just budget, but slows your team down for years. A poorly planned AI initiative burns resources without delivering results. The outside perspective is missing. Internal teams are tied up in day-to-day operations. Existing IT partners have blind spots. Management must make decisions — without a sound basis.
The problem is rarely a lack of knowledge within your organization — but a lack of outside perspective. This is exactly where we come in. As an independent consulting firm that sells no products of its own — but has the experience to evaluate any system, because we have been on the implementation side for over 20 years.
Our Consulting Areas
The question is no longer whether AI is relevant — but where it has the greatest impact for you. We analyze your processes, identify realistic use cases and assess feasibility, ROI and compliance risks. Without hype, without buzzwords.
Typische Fragestellungen
- Which processes in my company actually benefit from AI?
- Is our data ready for AI — or do we first need a data strategy?
- How do we ensure our AI solution complies with the EU AI Act and nFADP?
- Should we rely on ready-made AI platforms or train custom models?
- How do we integrate AI into existing ERP, CRM and specialist systems?
Was wir liefern
AI readiness assessment, use-case prioritization, architecture recommendation, vendor evaluation, proof-of-concept support and governance framework.
The choice of CMS determines how efficiently your editorial team works, how fast your website loads and how well you are found in search engines. There is no universally best CMS — but for your requirements there is an optimal solution. We advise technology-neutrally across six CMS platforms and recommend the system that fits your business case.
Typische Fragestellungen
- Which CMS fits our organization, our team and our processes?
- Should I stay with my existing system or migrate?
- How do I plan a CMS migration without losing SEO rankings?
- Do we need a headless architecture — or is that overengineering?
- How do I design a multi-site strategy for multiple brands or countries?
Was wir liefern
CMS evaluation with cost-benefit analysis, migration roadmap, architecture blueprint, vendor comparison and decision template for your management.
Many companies have built island solutions over the years: a CMS here, a shop system there, a legacy application nobody wants to touch. We analyze your existing system landscape, assess technical debt and develop an architecture roadmap that can be implemented step by step.
Typische Fragestellungen
- How do I modernize my legacy systems without disrupting ongoing operations?
- What technologies are the right foundation for our next three to five years?
- How do I cleanly connect our systems (ERP, CRM, website, shop)?
- Do we need an API strategy — and if so, what does it look like?
- How can I reduce IT costs without sacrificing quality?
Was wir liefern
System audit, architecture blueprint, technology recommendation, API strategy and implementation roadmap.
Not every problem needs a native app. Sometimes a Progressive Web App (PWA) is the better, more cost-effective solution. Sometimes an optimized mobile website is sufficient. And sometimes a native app is indeed the right path — but then it needs to be properly planned from the start.
Typische Fragestellungen
- Native app, hybrid app or PWA — what fits our use case?
- What are realistic development and operating costs?
- Which platforms (iOS, Android, Web) do we need to serve?
- How do I integrate the app into our existing system landscape?
Was wir liefern
Feasibility analysis, platform recommendation, cost estimate, UX concept and development roadmap.
Many SMEs have no CTO or IT manager. And many large companies have technical projects that require external, independent management. We take over the technical leadership of your project temporarily: from requirements analysis through vendor management to acceptance.
Typische Fragestellungen
- We manage external developers and coordinate your internal team
- Budget, timeline and quality under control
- Neutral instance in case of internal conflicts of interest
- Specific know-how on demand
Was wir liefern
Interim CTO mandate, technical project management, vendor management, code reviews, architecture decisions and stakeholder communication.
How the collaboration works — three models
Consulting only
We analyze, evaluate and recommend. You or your existing team implement. Ideal if you have an internal development team and need an independent second opinion.
Second opinion, CMS evaluation, AI readiness check, architecture review
One-time or ad hoc, from 2–3 consulting days
Consulting + joint implementation
We consult and work together with your team. Our developers complement your team where capacity or specialist knowledge is lacking. You retain control, we deliver expertise.
CMS migration with internal team, AI integration into existing systems, technical project management for ongoing development projects
Weeks to months, depending on project scope
Consulting + full implementation
From analysis to go-live in one hand. We take over consulting, conception, design, development and operations — and you have a single point of contact for everything.
Complete website relaunch, new web application, AI platform build
Months, with clear milestones and transparent budget
What distinguishes us from classic consulting firms
We consult AND implement
Classic consulting firms deliver PowerPoints. We deliver recommendations that we can also implement ourselves — and want to. This keeps our consulting honest: we only recommend what works in practice.
We are technology-neutral
We sell no product of our own. Our recommendation is based on your business case — not our margin. Whether WordPress, TYPO3, Statamic, Laravel or a third-party solution: we recommend what fits.
We know both sides
We speak the language of management and the language of developers. This makes us the bridge between business and IT — and prevents costly misunderstandings.
We are local and personal
No call center, no offshore teams. Personal consulting in Winterthur and Zurich, in German, English, French, Italian and Albanian.
Our consulting process — in four steps
Initial consultation (free, 30 min.)
We listen. You describe your starting point, your goals and your uncertainties. We ask targeted questions and give an initial assessment — honest and non-binding.
Analysis & diagnosis
We dive deep: system landscape, processes, stakeholders, data quality, existing contracts. Depending on scope, this takes two to five days. The result is a structured report with a clear recommendation for action.
Recommendation & decision
We present our recommendation — not as an 80-page report, but as a comprehensible decision template for your management. With concrete options, costs, risks and a clear recommendation.
Support or implementation
You decide how to proceed: Do you implement yourself? Do you need occasional support? Or should we take over the project completely? We adapt — not the other way around.
Think first, then invest
Before you put money into a new website, a shop or an AI solution, a clear plan pays off. In our consultation we look at your situation together and consider which steps really make sense for you.
With over 20 years of experience we know the typical pitfalls. We tell you honestly what is worth it and what is not — even if that sometimes means advising against an expensive solution.
You receive an understandable assessment and concrete recommendations from us, with which you can make a good decision — without jargon and without sales pressure.
When it comes to the sensible use of artificial intelligence, we are happy to go deeper in the area of AI solutions.
Frequently asked questions about digital consulting
Let's talk — before you decide.
Good decisions need good foundations. In a free initial consultation we listen, ask the right questions and give an initial assessment — honest and non-binding.
Let's talk — before you decide.
Free, non-binding, direct. Call us: +41 44 500 25 55