Blog
Insights on web design, development, AI and digital marketing.
Vibe Coding: Why Business Owners in 2026 Don't Need Programmers Anymore – and Yet Still Do
From prompt to finished app – vibe coding promises software development without programming skills. We assess: what works, what doesn't, and what SMEs need to watch out for.
19. May 2026
Web Design Trends 2026: Dopamine Design, Organic Layouts and AI Personalisation
2026 is fundamentally changing web design: more emotion, more humanity, more AI. We show which trends truly matter for SMEs – and how to implement them.
19. April 2026
WordPress Is Not Dead – But It's the Wrong Choice for Many Projects
43% of all websites run on WordPress. But market share is not a quality indicator. When WordPress is the right choice – and when it isn't.
10. April 2026
5 Website Mistakes That Swiss SMEs Still Make in 2026
We see these mistakes every week. None of them are complicated to fix – but each one costs you customers, rankings or, in the worst case, fines.
13. March 2026
Sustainable Web Design: How Green Coding Makes Your Website Faster, Cheaper and More Sustainable
The internet produces more CO2 than the entire aviation industry. Sustainable web development in 2026 isn't just good for the climate – it also makes websites measurably faster and cheaper.
12. March 2026
Implementing Dark Mode Properly: More Than Just Inverting Colours
Users expect dark mode. But simply inverting colours gives you unreadable text, wrong contrasts and broken images. Here's how to do it right.
9. February 2026
Why the Best Marketing Investment in 2026 Isn't a Campaign – It's Your Website
You're spending CHF 3,000 per month on Google Ads, but your website takes 5 seconds to load? Then you're burning money. A case for getting the priorities right.
20. January 2026
GEO: Why SEO Alone Is No Longer Enough – and What Generative Engine Optimization Means for Your Business
65% of all search queries end without a click. AI search engines answer questions directly. If you don't invest in GEO now, you'll become invisible. Here's how Generative Engine Optimization works.
4. January 2026