Reto Bachmann – Seminar Website with Statamic and Online Booking

Reto Bachmann is a seminar leader, speaker and moderator: with seminars such as "Stark durch die Ausbildung" he equips apprentices in particular with tools for mindfulness, stress management and resilience – drawing on decades of experience as an entrepreneur in the hairdressing trade. For his personal brand he needed a presence that conveys his charisma and makes booking a seminar as easy as possible.

In 2026 we designed and developed a website tailored entirely to his personality: a reduced, elegant black-and-white stage with large-format portrait photography – "Stylish presence. Conscious perception." The home page leads via expertise and reference videos straight to the heart of the offering: the bookable seminars.

The technical foundation is Statamic on Laravel – the same CMS we rely on for our own website. Seminars are structured entries with date, venue, price and content: Reto Bachmann creates new dates himself in the control panel, and the website automatically generates the seminar page including the booking option. He also maintains blog posts and videos without external help.

The centrepiece is the integrated booking system: prospective attendees book their seminar directly on the website – no detour via an external platform. Every booking lands in the dashboard, where Reto Bachmann reviews and manages registrations and keeps track of his events. A business-card website becomes a working tool.

The result is a presence that combines personal branding with functionality: a stage for the speaker – and at the same time the system he uses to run his seminar business independently.