Secure Switzerland – WordPress Business Website with Elementor

Secure Switzerland AG, based in Zurich, digitalises electricity distribution grids: under the Adaptricity brand – a spin-off of ETH Zurich and part of the international Secure group – the company offers a cloud-based analytics platform for distribution system operators. With the solutions Adaptricity.Plan, .Sim, .Mon, .Connect and .PQ plus consulting and data engineering, the team supports grid operators in planning, simulating and monitoring their networks – from Swiss utilities such as EKZ and Stadtwerk Winterthur to Bayernwerk, E.ON and clients in Hong Kong and Australia.

In 2023 we built the business website for this internationally active software specialist: a clearly structured, bilingual presence (English and German) that makes a complex subject accessible. Each of the five software solutions has its own product page with benefits and functionality, complemented by real-world use cases, a news section, references with customer testimonials, and team and job pages.

WordPress with Elementor serves as the technical foundation. The visual page builder allows the Secure Switzerland team to maintain content themselves in day-to-day business: publishing news, adding use cases, posting job openings or adjusting product pages – without developer support and without risk to the layout. Reusable templates keep the product pages consistent while the editorial team retains full freedom over text and images.

The design embraces the Secure group's bold magenta brand world and combines it with large-scale imagery from the energy sector – from high-voltage pylons to transformer stations. The co-branding of Secure and Adaptricity is cleanly resolved: both brands appear together in the header, and a dedicated page explains the affiliation with the Secure group.

The result is a low-maintenance web presence that convincingly conveys the positioning as a Swiss smart-grid pioneer with over 60 customers and 140 projects – maintained independently by the team since 2023.