Waffen Zimmermann – WooCommerce Shop for the Specialist Trade

Kurt Zimmermann Waffen AG – known in the region as "WaffenZimmi" – runs a specialist shop for hunting and shooting sports in Höri ZH: from long guns and handguns by leading brands such as Blaser and Walther to ammunition, reloading components and optics, knives, air guns and outdoor equipment. Added to this is an in-house workshop with a repair service for all firearms.

We made this range available digitally as a WooCommerce online shop – with a deep category structure that does justice to the specialist trade: long guns are organised into bolt-action rifles, shotguns, semi-automatics, lever-action rifles and more, complemented by second-hand items, set offers and promotional areas. The product pages provide technical data such as calibre, barrel length and trigger weight – exactly the depth of detail that hunters and sport shooters expect.

What makes this shop special is its legal framework: in Switzerland, firearms are not bought like a t-shirt. The website therefore maps the licensing process transparently – a dedicated section explains the path to a weapons acquisition permit step by step, from the criminal records extract and the application through to notification of the cantonal weapons office, for purchases in store and online alike. All required forms are available digitally, and an FAQ answers questions about acquisition, transport and storage.

On the shop side, a wish list, customer accounts, full-text search across all categories and a brand overview support browsing the large range; notice banners on the homepage inform about company holidays or promotions – maintained by the team itself, like the entire shop.

The result is a specialist retail shop that does both: sell the complete range in a clear, structured way – and cleanly digitalise the due-diligence obligations of the industry.